What Is Social Proof And Why Your Business Can Live Or Die By It
When everyone looks up at the sky, do you do the same? If no one is buying a certain flavour of ice cream, do you stay clear of it too? If your friends all wear a certain brand of clothing do you...
View ArticleIt’s Not What You Know, It’s Who Likes You Enough To Listen
I did an interview with Jeff Walker last week for a product I’m working on. If you have never heard of Jeff, he is the father of the Product Launch Formula, a proven model for launching virtually...
View Article7 Must Have Features If You Sell Products Online
Last year I did a lot of online shopping, more shopping than I have ever done before. I suspect if you’re a net addict as I am, you spent more online last year than ever before too. Recent statistics...
View ArticleHow I Created My New Sales Page Video (And Why I’m Taking A New Approach)
I recently had the opportunity to play with a couple of great cameras to record some videos. After some trial and error with lighting, I finally came up with a setup that combined the Canon 6D with an...
View ArticleProduct Launch Formula And How Two Bloggers Make Money In Different Ways
I’ve landed back in Melbourne, where for a week I am staying in an AirBNB rental apartment in Carlton North, then moving on to a proper 12 month lease in my new home in Fitzroy North. I have to say it...
View ArticleHow Kickstarter, Crowdfunding And The Presell Process Are Changing The Way...
Last night before heading to bed I was browsing through Kickstarter, in particular the film and video category, to see what projects are raising funds or have been funded already. In case you have been...
View ArticleDon’t Get Distracted By Vanity Metrics (And What You Should Focus On Instead)
When I first started blogging I cared most about how many people visited my blog. I would login and check my webstats every day (later Google Analytics), hoping to see a bump in traffic, or if...
View ArticleWhich Business Model Is Best: Selling Services, Software, Information Or...
I’m getting old, at least in internet years. It’s almost 20 years now that I have been online and had some kind of website of my own. During this time I’ve played with all kinds of different business...
View ArticleBitcoin or Business?
I’ve made a lot of money in the past few years from cryptocurrencies. It has not taken any skill whatsoever to do this. However, it has taken timing… and capital. I had to have money available, money I...
View ArticleWhat Is Web3 And How You Can Capitalize On The Dawn Of Decentralization
There are a few key moments in the history of the internet where I remember feeling like a new wave was coming. These are always exciting times because new means new opportunities, especially for...
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